• Be Wise…take care of your eyes.

334 Washington Street
Hoboken, NJ 07030


About Us

Serving Hoboken since 1978

Wise VisionEstablished in 1978, Wise Vision & Hearing is a family run eyewear and eye care center located in the heart of downtown Hoboken, New Jersey. Our eye care providers are experienced professionals and we belong to the NJ Optician Association. Our facility has the finest selection of both prescription and non-prescription eyewear. It is our goal at Wise Vision & Hearing to provide comprehensive, personalized and affordable vision care and eyewear to our patients, customers and the community. We offer a wide range of fashion eyewear as well as prescription lenses and contact lenses fitted to your needs by our expert staff. With the best in optometry and optician services, state of the art technology and our personal touch, we promise to make you feel right home and put a smile on your face. Our practice is known for our active community involvement.

Meet Our Team

Ruben Henriquez

Ruben Henriquez
Ruben Henriquez founded Wise Vision & Hearing in 1977 and obtained his New Jersey Ophthalmic Dispenser’s license in 1985. Ruben graduated from Montclair State College in 1975 and has a degree in Business Administration. He is a Member of the NJ Opticians Association and the New Jersey Association of Hearing Health Professionals. In 1995, Ruben obtained his New Jersey Hearing Aid Dispenser’s license. He is a Board Certified Hearing Instrument Specialist and completed studies in Audioprosthology in 2001. He is a member of the New Jersey Hearing Health Association as well as the International Hearing Society. His commitment is to long-standing goals of best practice protocols through continued education and professionalism. Ruben is responsible for providing superior service, outstanding vision care and quality products at reasonable prices.

Dr. Colette LarsenDr. Collette Larsen
Dr. Colette Larsen, O.D. graduated from Nova Southeastern University in Fort Lauderdale, Florida in May, 2013. She did her externships in primary clinical care, pediatrics, binocular vision, contact lens, and glaucoma. Dr. Larsen also completed an externship with the Aker-Kasten Eye Center in Boca-Raton, FL, where she was responsible for managing pre and post-op cataract patients. While completing an additional externship with Dr. Richard Sorkin, OD, FAAO, FCOVD in St Petersburg, FL, she gained invaluable experience in the work of vision therapy for binocular visual conditions.

After graduating, Dr. Larsen spent 2 years practicing optometry in South Florida before returning to her native state of New Jersey. She recently joined the Wise Vision Family where she performs comprehensive eye examinations, contact lens fittings & follow up visits. Her expertise covers bifocals, disposable and astigmatism lenses, eye disease treatment and the co-management of cataract and refractive surgery.

Sara Henriquez

Sara Henriquez
Sara is the backbone of Wise Vision & Hearing as she has been with Wise since 1982. She is responsible for managing the daily operations that keeps the business running smoothly. Sara is experienced in every facet of the optical business, which includes customer service, fabricating eyeglasses, insurance claims, procurement, ordering contact lenses and staff management.

Get Quality Eyewear Today

Visit Wise Vision & Hearing in Hoboken, NJ to learn more about our quality eyewear. We look forward to helping you find the perfect eyewear.